Shontell writes, “Tiku, who recently relocated from New York to San Francisco, will be a west coast senior editor alongside Casey Newton.
“‘We want The Verge to be better at covering The Valley and we could not think of someone better than Nitasha,’ The Verge’s Editor-in-Chief Nilay Patel told us. ‘We spent some time talking to her about the opportunity and how much more powerful her already-powerful voice could be on our huge platform.’
“Patel says The Verge now reaches 31 million monthly unique visitors. His goal is to expand from a trade publication, like CNET, to a lifestyle company, like GQ, or Wired.
“‘Most publications recognize how the products and culture of Silicon Valley have suffused mainstream life, but The Verge has been the fastest to reflect that in its coverage,’ Tiku says of her decision to leave Valleywag. ‘And as anyone in San Francisco will tell you, Casey is one of the warmest, most charming, and talented people here. I’m beyond excited to sit across from him and see what we can do.'”
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