Utah paper kills business magazine, puts biz content back in paper
Andy Howell, the executive editor of the Ogden Standard-Examiner, writes Saturday about the paper’s decision to shutter its Biz magazine and put its content back into the daily newspaper.
Howell writes, “It worked out pretty well as far as general acceptance. Many in the business community liked the content of the magazine. However, Biz didn’t have the widespread circulation of the Standard-Examiner, so the magazine wasn’t as attractive to advertisers seeking to reach a bigger audience.
“Well, what goes around comes around.
“We’ve decided to bring the business-to-business community news back into the paper and discontinue Biz.
“From now on the Sunday business section will have many of the types of stories that we used to feature in Biz, and on the last Sunday of the month we’ll feature the chamber reports.
“All the stories now will also appear on our website, StandardNet, under the Business header. Listings, such as the new business licenses, will move exclusively to the website.”
Read more here.