Categories: OLD Media Moves

Using Twitter in a structured way

Andy Plesser of Beet.TV interviews Neil Mann, the editor of social media at The Wall Street Journal, about how he uses Twitter.

Mann’s structured methods include publishing specific tweets in the build up to a newsworthy event, for a story he is covering.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.