David Kaplan of PaidContent.org reports that USA Today has purchased Reviewed.com, a tech news site that covers gadgets.
Kaplan writes, “Terms of the deal were not disclosed. Robin Liss, Reviewed.com’s founder and CEO, will remain at the head of the Boston-based site.
“The purchase comes a few months after USAT’s major reorg, that included over 100 layoffs and reoriented its news operations around ‘content rings’ instead of its four traditional departments of news, money, life and sports.
“In a statement, Dave Hunke, USAT’s president and publisher, described the move as part of the paper’s integrated consumer media strategy. For the past year, Gannett has also been trying to provide more more marketing programs for advertisers outside of direct sponsorships of its content.”
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