USA Today biz reporter Bomey looking for how business is changing

Bianchi Public Relations interviewed USA Today business reporter Nathan Bomey about his job and how he works.

Here is an excerpt:

Can you tell us what types of stories, trends or issues are on your radar now?

I am constantly looking for fascinating stories on how business is changing. I don’t cover the economy as much as I do companies and issues affecting business. We are primarily focused on stories that affect the consumer. So, for example, we’re less interested in stories about automotive executives and more interested in stories about the culture of cars and how it’s evolving. Our readers are very interested in what’s happening with self-driving cars, electric vehicles and automotive safety.

Whenever there’s a major bankruptcy happening, I’ll probably be covering it, given my history of covering bankruptcy cases like the city of Detroit, Puerto Rico, Sears and J.C. Penney. I find them fascinating. And recently I began increasing my coverage of the business of personal health, which includes everything from how companies are handling COVID vaccines to how dentists are grappling with the pandemic.

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