OLD Media Moves

US Banker magazine changing name to American Banker

June 6, 2011

Posted by Chris Roush

U.S. Banker, a monthly banking magazine, will change its name to American Banker Magazine with the July issue.

The new name is the name of the daily business newspaper about banking put out by SourceMedia, the parent of both publications. SourceMedia’s banking publications also include Bank Technology News and Credit Union Journal.

A story on the magazine’s website states, “The new magazine will build on U.S. Banker‘s strong foundation as the go-to source for provocative and engaging banking-business coverage. It will take on a cleaner and crisper design to suit its executive readership. Its front-of-book Briefings will succinctly analyze the most important events and developments for banking professionals. The Metrics & Measures section will drill down sharply on what must increasingly be a core component of every banker’s business model — data. And, under the rubric Meet & Greet, our back-of-book pages will introduce readers to a rich and fascinating collection of their peers, in words and pictures, on stage and off the cuff.

“Most important, American Banker Magazine‘s features and cover stories will challenge you to take a fresh look at your business and your industry. They will invite you to think differently, consider new ideas and angles, and get inside the heads of your industry’s insurgents and innovators.

“We’re especially proud to be unifying these storied brands in what happens to be the 175th anniversary year of American Banker, the daily newspaper that has served as touchstone, oracle and scorekeeper for generations of banking leaders.”

Read more here.

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