Upstart Business Journal editor says goodbye

J. Jennings Moss, the editor of the Upstart Business Journal, writes Tuesday about why the website is being shut by American City Business Journals.

Moss writes, “Today, the Upstart Business Journal ceases publication as a standalone website. This is its final piece of copy, an oddly fitting conclusion to a site that set out to chronicle the entrepreneurial journey of all sorts of mythical creatures — from the unicorn and its billion-dollar valuation, to startups that took spectacular falls like Icarus.

“Upstart’s end has a lot to do with the market. Simply put, online-only media properties that rely on advertising to function, as Upstart did, have a challenging road to navigate. Plus, we had some fierce competitors who managed to get more eyeballs and better scoops than we did.

“Our parent company, American City Business Journals and CEO Whitney Shaw, believed in the work in we did and gave us plenty of chances to shine over the years. They believed in us, and I continue to believe in them.”

Read more here.