Upbin, Forbes’ ME for tech coverage, leaving for Hyperloop Technologies

Bruce Upbin, the managing editor at Forbes overseeing tech coverage, is leaving the business magazine after 20-plus years to join tech company Hyperloop Technologies, a magazine spokeswoman confirmed to Talking Biz News.

“Since the beginning of the year, we have increased our workforce by more than 30 employees,” said spokeswoman Laura Daunis.  “We will continue to invest in our technology coverage, bringing on board new reporters in digital and print, editors and producers.”

Upbin started as a reporter at Forbes in 1995 and worked as Midwest bureau chief before returning to New York as a tech/health care editor. He also spent the last three years overseeing both wealth and technology coverage.

He was an assistant managing editor from 2006 to 2009 before becoming a managing editor in 2009, overseeing more than 140 tech writers in print and online.

He holds a bachelor’s degree in English from Northwestern University and a master’s in writing from the University of Arizona.