The Business & Media Institute’s latest study shows that TV news coverage of unemployment during the Obama administration has been much more positive than coverage while Ronald Reagan was president despite the rate being at similar levels.
The Business & Media Institute examined network unemployment stories on the evenings that unemployment data was released by the Bureau of Labor Statistics from March 2009 to September 2009 and March 1982 to September 1982.
During that time in 1982, unemployment ranged from 8.9 percent to 9.8 percent, and in 2009 it shot up even faster –- from 8.1 percent to 9.7 percent.
Here are some of the findings:
- Network Reports 13 Times More Negative Under Reagan than Under Obama: An overwhelming majority of stories mentioning the Reagan administration were negative 91 percent (20 out of 22) while only 7 percent (1 out of 15) of Obama administration mentions were negative. Additionally, Obama mentions were favorable 87 percent of the time, but there were zero positive mentions of Reagan.
- Networks Connect Reagan White House to Negative Jobs Numbers Almost Twice as Often as Obama: Unemployment stories in 1982 mentioned the Reagan administration 71 percent of the time (22 out of 31), but 2009 stories mentioned the Obama administration only 40 percent of the time (14 out of 35).
- Charles Gibson: 9.4% Unemployment ‘Good News’ (Obama) and also ‘All’ Bad (Reagan): The unemployment rate reached 9.4 percent under Reagan and Obama. But ABC’s Charles Gibson covered the identical rate very differently in 1982 than in 2009. Gibson told viewers May 7, 1982, “[T]here really isn’t any good news in the statistics. All the numbers are bad.†But by 2009, Gibson had turned into an optimist citing “good news†June 5 and “hope the economy may be finally turning the corner†Aug. 7.
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