Uncovering the uncovered billionaires

Keith Kelly of the New York Post has an item Wednesday about Matthew Miller of Bloomberg News, who will have an article in the next issue of Bloomberg Markets about billionaires who have never appeared on Forbes’ list.

Kelly writes, “When Matthew Miller was at Forbes, he was the global wealth editor, in charge of some of the magazine’s most lucrative franchises, from the Forbes 400 list of richest Americans to the global billionaires list.

“In 2010 he left to strike out on his own as a top partner in Wealth X, a data firm that compiled data on wealth for outside contributors.

“Then he left that firm in January to join Bloomberg News as an editor at large.

“Now he’s getting ready to unveil some of his new handiwork, and seems to be taking an unmistakable jab at his old employer.

“Next week, Bloomberg Markets, the monthly that goes primarily to Bloomberg terminal users on Wall Street, unveils a cover story on eight billionaires that have never appeared on any other wealth lists. The names of the bil lionaires will not be re vealed until the issue hits next week.

“Forbes Media spokes woman Monie Begley said, ‘Matt Miller was the wealth editor at Forbes, left a few years ago to pursue creating his own entrepreneurial company. . . . He’s a talented guy.’

“On the overlooked billionaires, she said, ‘There are new ones every year, so it’s no real biggie finding eight who weren’t there before. Since no one has done these kinds of lists before, maybe they are unaware of fluctuations. In 2010 there were 1,011 billionaires on our list, and in 2011 there were 1,210. Big change.'”

Read more here.

Our take: Yet another example of how Bloomberg News wants to compete in every nook and cranny of business journalism.