Tyrangiel to head Bloomberg consumer editorial

Bloomberg Businessweek editor Josh Tyrangiel has been promoted at Bloomberg L.P., where he’s been working closely on a revamp of the company’s consumer media division, reports Joe Pompeo of Capital New York.

Pompeo writes, “Bloomberg Media Group chief executive Justin Smith announced in an internal memo this morning that Tyrangiel ‘is being elevated to oversee all content across our consumer media platforms. He will be the editorial lead for everything we do from magazines to TV to radio, digital and live events and continue to oversee Bloomberg News’s Projects team and the Data Viz and Rankings teams.’

“The announcement makes official the role Tyrangiel has essentially been performing for much of the past year under Smith, who tapped him as his no. 2 in executing a strategy meant to scale out Bloomberg’s reach beyond its core audience of financial traders.

“It shows Tyrangiel continuing to consolidate influence at Bloomberg, which he joined as the editor of Bloomberg Businessweek when it was acquired by the company in 2009. It also clarifies some internal confusion that was created recently when Josh Topolsky, formerly of tech site The Verge, was named chief digital content officer of the media group, which had led some insiders to wonder whether Topolsky or Tyrangiel was in charge of overseeing editorial at a macro level.

“While Bloomberg’s revenues are concentrated in its terminal business, which offers high-speed news and information to the Wall Street community at a high premium, the company is seeking more influence for its consumer-facing brands, such as Businessweek, Bloomberg TV and a suite of digital offerings that Smith and Tyrangiel will begin rolling out this fall with a set of high-profile hires in tow.”

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