Bloomberg Businessweek editor Josh Tyrangiel was on the Charlie Rose show on Monday night talking about the magazine.
Here is an excerpt:
“So a lot of what happened when I got job at Bloomberg Businessweek, I just emphasized we’ve got to fight for our space every day. Every day you have to convince people why your story is the best.
“These are great jobs. That’s what animates me is I have a great, great job. I come to work and talk to smart people about things that actually matter. But we have to be defensive of our position. We have to make sure people understand why it’s important, but we also have got to give them what they want.
“And that’s very different from 10, 11 years ago where you sat down, you figured out what the story was, you wrote the story the way you wanted to do it, and people bought it. There are many more avenues and the attention economy is so much more crowded that I think we’ve had to change that.”
Later, he added, “Look, the most important thing we do is story selection, because a story today may not last in the next week. So you have to look ahead. You have to know what the bigger themes of the year are.”
