Josh Tyrangiel, the editor of Bloomberg Businessweek, has been named Advertising Age’s editor of the year.
Simon Dumenco writes, “Mr. Tyrangiel had been the respected deputy managing editor at Time, which made him a reasonably obvious candidate; on the other hand, he doubled as the magazine’s music critic and his resume included stints at Vibe, Rolling Stone and MTV. Was he really the man to breathe new life into a business weekly, of all things?
“Once again, yes. Mr. Tyrangiel and his team have managed to make Bloomberg Businessweek a must-read with provocative cover stories, smartly packaged departments and briefings, and a marked irreverence about the subject matter at hand.
“A January cover on the Continental-United merger titled ‘Let’s Get It On,’ for instance, showed one airplane mounting another like a barnyard animal in heat and promised ‘an inside look at the complexity and absurdity of making the world’s largest airline.’ It’s worth noting that Mr. Tyrangiel and his partner in crime, Creative Director Richard Turley, who emerged as a magazine-design rock star after joining Businessweek from The Guardian, sit opposite each other in the magazine’s open-office plan (more on that in a bit).
“Bloomberg Businessweek doesn’t appear on the Magazine A-List proper, as it’s still on its way back into the black. But we’re naming Mr. Tyrangiel Editor of the Year for helping to bring the brand back from the brink with talked-about content that makes the most of Bloomberg’s investment in good old-fashioned editorial excellence.”
Read more here.
