Categories: OLD Media Moves

Tronc, Investor’s Business Daily collaborate on mutual fund newsletter

Newspaper company Tronc and Investor’s Business Daily are launching Trophy Funds, a paid newsletter product designed to give its readers advice on investing in mutual funds, reports Max Willens of Digiday.

Willens reports, “IBD staffers, with some input from Tronc, will create the content, while Tronc’s consumer marketing and audience teams will handle marketing and build an audience for it. Subscriptions cost $7.99 per month, and the publishers will split the revenue; while exact details of the arrangement were not disclosed, the split is ‘pretty equal,’ according to IBD President Jerry Ferrara.

“The two publishers hail from different corners of the media landscape – Tronc’s roots are in the newspaper business, while IBD’s are in delivering a specialized, finance-focused publication – both have tried to diversify the paid products they offer to readers, and both say the partnership could be the start of a broader trend — not just at their respective companies, but across the digital publishing landscape.

“‘I think it’s super important, for independent publishers in particular,’ Ferrara said. ‘If you’re not part of a giant publishing house, it’s going to get increasingly difficult to do it on your own.'”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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