Categories: OLD Media Moves

Trade magazine advertising falls 30%

Jason Fell of Folio reports that trade magazine advertising pages fell 30.2 percent through the first half of 2009, according to American Business Media’s Business Information Network numbers released Tuesday. Revenues were down 26.5 percent.

Fell writes, “ABM also noted that b-to-b trade show revenue, as tracked by Center for Exhibition Industry Research, was down 18.6 percent through the first half. Combined, magazine and trade show revenues declined 22.3 percent, ABM said.

“‘While the economy has had an obvious negative impact on b-to-b magazines and trade shows, digital b-to-b, custom media and data businesses continue to impact positively,’ ABM president and CEO Gordon Hughes said in a statement.

“BIN numbers are tracked across 21 advertising categories. Through June, the Transportation and Logistics category posted the steepest losses in terms of ad pages, declining 54.68 percent to 2,499.61 pages. The Computing, Software and Telecommunications category saw the next steepest ad pages losses, dropping 40.72 percent to 7,955.33 pages.”

Read more here.

Recent Posts

PCWorld executive editor Ung dies at 58

PCWorld executive editor Gordon Mah Ung, a tireless journalist we once described as a founding father…

11 hours ago

CNBC taps Sullivan as “Power Lunch” co-anchor

CNBC senior vice president Dan Colarusso sent out the following on Monday: Before this year comes to…

2 days ago

Business Insider hires Brooks as standards editor

Business Insider editor in chief Jamie Heller sent out the following on Monday: I'm excited to share…

2 days ago

Is this the end of CoinDesk as we know it?

Former CoinDesk editorial staffer Michael McSweeney writes about the recent happenings at the cryptocurrency news site, where…

2 days ago

LinkedIn finance editor Singh departs

Manas Pratap Singh, finance editor for LinkedIn News Europe, has left for a new opportunity…

3 days ago

Washington Post announces start of third newsroom

Washington Post executive editor Matt Murray sent out the following on Friday: Dear All, Over the last…

4 days ago