Categories: OLD Media Moves

Tourism reporter Pedicini leaves Orlando Sentinel

Sandra Pedicini

Sandra Pedicini, a senior business reporter who covered Walt Disney Co., Universal and SeaWorld at the Orlando Sentinel, has left the paper for a job at AAA.

Pedicini is now a content development editor at AAA in Heathrow, Florida.

“After being in the journalism business for 25 years, I was looking for some new challenges,” said Pedicini in an email to Talking Biz News. “I was attracted to AAA for many reasons, including the work it does in driver safety and the useful information it provides to the traveling public and the media.”

Pedicini had been with the paper for 24 years, starting out covering local government and business in Volusia, Seminole and Orange counties. She worked occasionally as a night metro editor and assisted with editing of county sections.

She became the restaurants and retail reporter in December 2008 and also ran a holiday shopping blog. She switched over to the tourism beat in June 2014. She occasionally hosted Orlando News Now, a daily webcast produced by the Sentinel and Fox 35.

Sandra graduated from UCF a with a double major in political science and journalism.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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