Toronto paper overhauls biz coverage to focus more on small/medium biz
The Toronto Globe and Mail announced Monday that it was revamping its business coverage and its monthly business magazine to focus more on news and issues pertaining to small- and medium-sized businesses.
Starting Monday, a new web hub launched at www.globeandmail.com using the Your Business brand banner. As of the March issue, Report on (Small) Business magazine will be renamed Your Business and also coming shortly is a weekly Your Business page in the Report on Business section of the newspaper.
The Your Business web site will have a social media component where readers will be able to connect with Your Business Editor Sean Stanleigh and other readers through LinkedIn, Twitter and Facebook.
“Entrepreneurial business owners and operators don’t define their businesses as ‘small’. What they want is meaningful, practical information, inspiration and insight that they can apply to the specific needs of their business,” said Phillip Crawley, Publisher and CEO, The Globe and Mail, in a statement.
The web site at globeandmail.com/yourbusiness will feature content in key areas including: starting a business; growing and maintaining an existing business; and succession planning/selling a business. Content will also be clustered around key themes such as leadership, finance and taxation, innovation, technology, and more.
Read more here.