Topolsky of The Verge is joining Bloomberg

Josh Topolsky, the co-founder of the technology website The Verge, will join Bloomberg as the editor of a series of new online ventures it is launching as part of a revamped journalism strategy, reports Ravi Somaiya of the New York Times.

Somaiya writes, “Mr. Topolsky will start Aug. 4, and will report to Josh Tyrangiel, the editor of Bloomberg Businessweek, and Justin Smith, the chief executive of Bloomberg media group and the architect of a plan to reposition the company as a multimedia destination.

“Mr. Topolsky, who had been the editor-in-chief of the technology site Engadget until 2011, co-founded The Verge, and was one of the creators of its parent company Vox Media. He will run develop and run Bloomberg’s new ventures, which will cover specific topic areas such as politics and luxury.

“In joining Bloomberg, which had been seen as a lucrative but not necessarily cutting edge destination for reporters and editors, Mr. Topolsky is bucking the trend of young, web-native journalists leaving established media brands for smaller, more nimble startups. Those include Ezra Klein, formerly of the Washington Post, who moved to Vox Media.”

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