Time Inc. publications hire two for auto coverage

Time Inc. has hired Sue Callaway as senior editor for automotive.

In this new position, Callaway will oversee editorial coverage of the automotive industry across titles, including Fortune, Time, Sports Illustrated, Money, Real Simple and other brands. Callaway will also develop potential new automotive initiatives for Time Inc.

Joining Callaway in covering the auto industry is Jason H. Harper, who joins Time Inc. as a contributing editor.

Callaway joins Time Inc. from The Auto 100, which she founded in 2011. The Auto 100 is a technology-driven, hyper-efficient content creation system that measures—in real time—the ripple effect of changes within any vertical/category it ranks, from automotive to sporting goods and product placement in films and TV.

Previously, Callaway worked for Fortune from 1994 to 2000 and was a co-founder of Fortune’s Most Powerful Women franchise. She has also covered the auto industry for Esquire, CNN, CBS News and others.

Harper has specialized in high-end automotive and luxury lifestyle coverage for more than 15 years, writing a weekly column for Bloomberg News, appearing regularly on Bloomberg Television, and contributing feature articles to Automobile and Conde Nast Traveler, among others.

“We’re thrilled to have Sue return to Time Inc. to help us broaden our coverage of automotive and develop new initiatives in the space, ” chief content officer Norm Pearlstine said in a statement. “Along with the hiring last year of Mark Ellis as SVP, Corporate Sales in Detroit, this is just the beginning of a deeper commitment to the automotive category in 2015 and beyond.”

Callaway’s appointment is effective immediately.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.