Michael Bush of Advertising Age writes that Apple needs to start talking more to the business media now that questions are coming up about the health of its CEO and its succession planning.
“‘The difficulty they have is the very real possibility that in Steve Jobs, Apple has created a person that cannot be replaced,’ said Rob Enderle, principal analyst, Enderle Group. ‘It’s one thing to have a PR campaign that talks about life after Jobs, but would a PR campaign convince you that there would be life on earth if the sun went out?’
“But if you’re thinking that the company will open up to address Mr. Jobs’ health and maybe its succession plan, don’t hold your breath.”
Read more here.
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