TicToc by Bloomberg will go live next week

TicToc TicToc Bloomberg’s built-for-Twitter 24-hour news network — TicToc by Bloomberg — will go live next Monday, Dec. 18, reports Todd Spangler of Variety.

Spangler reports, “The company is staffing TicToc with a dedicated team of about 50 reporters, editors, producers and social-media analysts, overseen by M. Scott Havens, Bloomberg’s global head of digital, and Mindy Massucci, who is the editorial lead of TicToc by Bloomberg. The news org touts it as the world’s first ‘social news network’: combining Twitter’s global reach and user-generated commentary with the pedigree of Bloomberg’s news-reporting expertise.

“The network will be available on Twitter at @tictoc (twitter.com/tictoc). TicToc will feature a mix of breaking news content culled from Twitter — curated and verified by Bloomberg — and Bloomberg’s own live video reporting. It’s a completely separate product from Bloomberg Television, according to the New York-based company.

“Bloomberg Media has landed six initial sponsors for TicToc: AT&T, CA Technologies, CME Group, Goldman Sachs, Infiniti, and TD Ameritrade. Each is paying between $1.5 million-$3 million as presenting partners, according a report by Axios.”

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Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.