Bloomberg’s built-for-Twitter 24-hour news network — TicToc by Bloomberg — will go live next Monday, Dec. 18, reports Todd Spangler of Variety.
Spangler reports, “The company is staffing TicToc with a dedicated team of about 50 reporters, editors, producers and social-media analysts, overseen by M. Scott Havens, Bloomberg’s global head of digital, and Mindy Massucci, who is the editorial lead of TicToc by Bloomberg. The news org touts it as the world’s first ‘social news network’: combining Twitter’s global reach and user-generated commentary with the pedigree of Bloomberg’s news-reporting expertise.
“The network will be available on Twitter at @tictoc (twitter.com/tictoc). TicToc will feature a mix of breaking news content culled from Twitter — curated and verified by Bloomberg — and Bloomberg’s own live video reporting. It’s a completely separate product from Bloomberg Television, according to the New York-based company.
“Bloomberg Media has landed six initial sponsors for TicToc: AT&T, CA Technologies, CME Group, Goldman Sachs, Infiniti, and TD Ameritrade. Each is paying between $1.5 million-$3 million as presenting partners, according a report by Axios.”
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