TicToc by Bloomberg goes live Monday

TicToc by Bloomberg, a global news network built for a social media platform, starts on Monday at 8 a.m. at @tictoc.

TicToc by Bloomberg combines the global news gathering capabilities of Bloomberg’s 2,700 journalists and analysts across 120 countries, with the digital power and immediacy of Twitter.

TicToc will feature a mix of live video and reporting from Bloomberg journalists around the world, as well as breaking news content from consumers, curated and verified by Bloomberg editors with a real-time distillation of the related conversation on Twitter.

The news experience is designed to be interactive, rich with Twitter content and consumable on any device.

“We’re seeing a shift in the media landscape today: more content companies are partnering with platforms to create hybrid businesses that better serve consumers and society,” said Bloomberg Media CEO Justin B. Smith in a statement. “With TicToc by Bloomberg, we’re fusing the best of Bloomberg and Twitter to build a fast and credible modern news experience.”

An hourly update of global news will be available in short, digestible clips, refreshed at the top of each hour. The segment will be comprised of top global news so that consumers are constantly up to speed on the stories that matter.

It will also include slightly longer clips that put news into context, providing deeper analysis of the top news stories of the moment.

At launch, top-of-the-hour news coverage will be updated from 6 a.m. to 10 p.m., expanding to 24 hours in early 2018, while weekend coverage will include regular news updates, prioritizing live breaking news events.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.