TicToc by Bloomberg combines the global news gathering capabilities of Bloomberg’s 2,700 journalists and analysts across 120 countries, with the digital power and immediacy of Twitter.
TicToc will feature a mix of live video and reporting from Bloomberg journalists around the world, as well as breaking news content from consumers, curated and verified by Bloomberg editors with a real-time distillation of the related conversation on Twitter.
The news experience is designed to be interactive, rich with Twitter content and consumable on any device.
“We’re seeing a shift in the media landscape today: more content companies are partnering with platforms to create hybrid businesses that better serve consumers and society,” said Bloomberg Media CEO Justin B. Smith in a statement. “With TicToc by Bloomberg, we’re fusing the best of Bloomberg and Twitter to build a fast and credible modern news experience.”
An hourly update of global news will be available in short, digestible clips, refreshed at the top of each hour. The segment will be comprised of top global news so that consumers are constantly up to speed on the stories that matter.
It will also include slightly longer clips that put news into context, providing deeper analysis of the top news stories of the moment.
At launch, top-of-the-hour news coverage will be updated from 6 a.m. to 10 p.m., expanding to 24 hours in early 2018, while weekend coverage will include regular news updates, prioritizing live breaking news events.
The Pacific Business News, an American City Business Journals publication, has hired Janis Magin Meierdiercks as…
Sadia Nowshin, a reporter at European startup news site Sifted, is leaving to join literary…
Variety has promoted Ethan Shanfeld to TV reporter. William Earl of Variety writes, "Shanfeld joins the entertainment…
Kasia Klimasinska is the new team leader for DC breaking news at Bloomberg News. She…
Paul Smalera has organized a gathering of James Ledbetter's friends and colleagues—open to all…
Real estate news service CoStar News has hired Rachel Scheier to cover the San Francisco commercial market.…