Three Fox Business shows beat CNBC competitors last week
Nielsen has acknowledged that it can’t accurately measure CNBC’s audience, according to a letter it sent to the business network.
“Varney & Company” hosted by Stuart Varney beat CNBC for the week with 33,000 viewers in the 25- to 54-year-old demographic favored by advertisers vs. CNBC’s 32,000, according to Nielsen Media Research.
This is the first time ever the 9 a.m. to noon program topped rival CNBC’s “Squawk on the Street” (9 a.m. to 11 a.m.) and “Squawk Alley” (11 a.m. to noon) for a week.
Additionally, Deirdre Bolton’s “Risk & Reward”, which airs at 5 p.m., scored its first weekly win over CNBC’s “Fast Money,” averaging 24,000 viewers in the 25 to 54 demographic to 21,000.
Meanwhile, “Lou Dobbs Tonight,” which airs at 7 p.m., recorded its seventh consecutive weekly win with 228,000 total viewers compared to 120,000 for CNBC’s “The Profit.”
Overall, Fox Business viewers during the 9:30 a.m. to 5 p.m. business day averaged 126,000 last week compared to 189,000 for CNBC.