Michael Learmonth of Silicon Alley Insider writes Friday that the planned television operation of Thomson Reuters is unlikely to rival the other business news cable networks like CNBC.
“And even Rupert Murdoch’s muscle has only been able to do so much for the newly launched Fox Business Network last year: It’s been a struggle just to get the 32 million subscribers it does have — one reason that early ratings have been miniscule. Murdoch’s not the only billionaire who has struggled to break a new business channel: Mayor Mike’s Bloomberg TV, which has been soldiering on since 1994, has 45 million subscribers.
“That said, Thomson Reuters could launch a linear channel on the Web, with possible carriage on digital systems, as well as AT&T’s U-verse or Verizon’s FiOS. The model here is ABC’s World News Now, which is produced by a tiny staff in New York and carried on digital tiers of some cable systems, as well as the Web. Or, like Bloomberg TV, Thomson Reuters could launch it as a service to its professional subscribers.”
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