Thomson Reuters, the parent company of the Reuters financial news service, is the top brand in Canada, according to a recent survey, writes Hollie Shaw of the Financial Post.
“‘The one thing we love about that merger was that it was so bold,’ said Mr. Tudhope.
“‘Thomson Reuters has [become] a global powerhouse. They are more of a business-to-business brand than a business-to-consumer brand, but they have definitely gained in recognition and profile since the merger happened. They regularly run full-page ads in the business press and they did a massive rebranding campaign. We are proud to call them a Canadian brand.’
“Interbrand, a division of Omnicom Group Inc., the world’s largest advertising conglomerate, publishes an annual list of global brand rankings and does one specifically for Canada every two years.”
Crain's Chicago Business is a leading source of news, analysis, and information on the business,…
Emma Sandler has been hired as associate editor at Agenda, a publication under the FT…
Cablefax Daily interviewed Fox Business Network anchor Liz Claman on her induction into the Cable Hall…
BBC News has hired Charlotte Edwards as a reporter covering money, work and technology. She previously was…
Reuters has promoted Hatem Maher to deputy breaking news editor for the Middle East. Maher has been…
Canada's Financial Post has hired Ben Cousins as a senior editor. He has been working as a…