Thomson Reuters top brand in Canada

Thomson Reuters, the parent company of the Reuters financial news service, is the top brand in Canada, according to a recent survey, writes Hollie Shaw of the Financial Post.

Shaw writes, “Thomson Corp.’s 2008 acquisition of Reuters showed how ably a Canadian business can take centre stage globally, said Bev Tudhope, chief executive of Interbrand Canada, which assigned the brand a value $9.4-billion in its Best Canadian Brands 2010 survey.

“‘The one thing we love about that merger was that it was so bold,’ said Mr. Tudhope.

“‘Thomson Reuters has [become] a global powerhouse. They are more of a business-to-business brand than a business-to-consumer brand, but they have definitely gained in recognition and profile since the merger happened. They regularly run full-page ads in the business press and they did a massive rebranding campaign. We are proud to call them a Canadian brand.’

“Interbrand, a division of Omnicom Group Inc., the world’s largest advertising conglomerate, publishes an annual list of global brand rankings and does one specifically for Canada every two years.”