Thomson Reuters starts new ad campaign

Thomson Reuters, the parent of the Reuters news service, launched Monday a new ad campaign with the slogan “The Knowledge Effect.”

The campaign is designed to further enhance the meaning, understanding and relevance of the Thomson Reuters brand to professional customers and leading decision makers around the world.

“The Knowledge Effect campaign is an evolution of the Intelligent Information campaign we introduced when we launched the Thomson Reuters brand almost three years ago,” said Gus Carlson, executive vice president and chief marketing officer for Thomson Reuters, in a statement.  “The Knowledge Effect is what happens when the right information – what we call intelligent information – is put in the hands of our professional customers.  When they can make the right decisions faster and with more confidence, they can accomplish amazing things.  The Knowledge Effect campaign enhances the understanding and relevance of the Thomson Reuters brand by explaining not just what we do and how we do it, but why it matters.”

In addition to using traditional media, the campaign will have a strong digital media component, leveraging a mix of digital display advertising, mobile marketing, iPad applications, social content and a rich Knowledge Effect microsite.

Campaign launch plans include activities around the World Economic Forum in Davos, Switzerland, as well as in key Thomson Reuters markets such as New York, London and Toronto.

Read more here.