MSearchGroove’s Peggy Anne Salz interviewed Alisa Bowen, senior vice president of consumer publishing at Thomson Reuters, about the company’s mobile technology strategy.
Here is an excerpt:
MOBILE VS DESKTOP: It’s not a case of “either or” – it’s a matter of creating content that harnesses the best of both. “In previous eras of our mobile strategy, there was a tendency for us to try and cram everything that somebody would use on a desktop onto a smaller screen. We’ve seen the light, so to speak, and I think we understand much more clearly that the mobile information consumption is not just the same stuff on a smaller screen.” This recognition has prompted Thomson Reuters to “split a desktop companion product from what we call task-oriented, bite-size applications that are very focused on executing a specific task. In the case of consumer media, that’s news awareness, browsing and reading, and so we’ve developed applications that just do that superbly and they don’t try to do everything else.”
APPS & ROADMAP: Alisa is predictable tight-lipped about the details, but hints that apps such as the News Pro for iPad is a prime example of where things are going. Video is another focus, which is why the company’s financial services division recently released Reuters Insider. “It’s an extremely innovative new video platform for financial professionals; it aggregates content from third parties but also showcases Reuters’ world class financial reporting on video. It has a number of interesting usability features and functions and essentially allows users the ability to create their own channel by dragging and dropping — from their desktop and from their iPad and from their iPhone — different video clips that fit their profile.” In addition, the service provides a transcript of the video content in “almost real-time” and allows users to search those transcripts and jump using touch gestures to the specific place in the video that contains the relevant keywords they’re interested in following.
Read more here.
