This just in: A biz reporter's life is too boring to write about

Gloria Goodale of the Christian Science Monitor writes about the poularity of the fake Steve Jobs blog written by Forbes reporter Dan Lyons and what it means about society.

Goodale wrote, “His own life as a technology reporter for a business magazine would be too boring to write about so, he figured, ‘why not do somebody everyone wants to know about?’

“The patently fake blog promptly drew a huge following (it currently pulls in more than a million monthly visitors) but he quit a few weeks into the venture. Fans relaunched the site by demanding more of ‘fake Steve.’ ‘I was stunned,’ says Lyons, ‘I’d clearly waded into the ‘cult of Steve.”

“CEOs have become the third leg of American royalty, just after athletes and movie stars, says Cedarville University President and CEO Bill Brown, who has blogged for three years. CEOs seem most approachable, he adds. ‘You don’t have to be gorgeous or athletically gifted, you just have to have business skills and those are things we can all develop.’

“‘Fake Steve’ is filling a growing demand for information, says Dr. Brown, because the public wants more personal information about the people who affect their lives. This form of satire is the response of a generation that demands communication from powers that be.”

Read more here.Â