Keith Kelly of the New York Post writes Friday that the April issue of Conde Nast Portfolio, at 106 pages and 21 ad pages, is the thinnest ever.
Kelly writes, “Some sources said that the April issue was held up later than usual to try to scare up a few more ad pages, but Publisher William Li said that wasn’t the case.
“‘We always close late,’ he said. ‘We’re on the same schedule as Vanity Fair because we are so news-sensitive.’
“He also pointed out that the April issue closed in January, ‘when everyone [was] panicked.’
“Li insisted the May issue will be fatter, but because it hasn’t closed yet he said he couldn’t give an exact tally. He also noted that on a percentage basis, Portfolio is only in the middle of the pack in terms of industry declines.”
Read more here.
