TheWrap.com sees large increase in readers

Brooks Barnes of The New York Times writes about TheWrap.com, which covers the entertainment industry.

Barnes writes, “For the months of December through February, the heart of the all-important Oscars advertising season, TheWrap attracted an average of 2.8 million unique visitors from United States desktop computers, according to comScore. In the period a year earlier, TheWrap had an average of 755,000 unique visitors.

“TheWrap’s most direct competitor, the similarly online-only Deadline Hollywood, averaged 2.6 million visitors, up from 2.1 million in the year-ago period. After removing its paywall, Variety had 2.72 million visitors for the recent period, up from 533,000; The Hollywood Reporter averaged 5.6 million, up from 4.9 million.

“Ms. Waxman said that internal numbers, which include traffic from mobile devices, indicate that TheWrap is on track to reach 10 million unique visitors by year’s end. ‘Guess what?’ she said. ‘We moved the needle.'”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.