Brooks Barnes of The New York Times writes about TheWrap.com, which covers the entertainment industry.
Barnes writes, “For the months of December through February, the heart of the all-important Oscars advertising season, TheWrap attracted an average of 2.8 million unique visitors from United States desktop computers, according to comScore. In the period a year earlier, TheWrap had an average of 755,000 unique visitors.
“TheWrap’s most direct competitor, the similarly online-only Deadline Hollywood, averaged 2.6 million visitors, up from 2.1 million in the year-ago period. After removing its paywall, Variety had 2.72 million visitors for the recent period, up from 533,000; The Hollywood Reporter averaged 5.6 million, up from 4.9 million.
“Ms. Waxman said that internal numbers, which include traffic from mobile devices, indicate that TheWrap is on track to reach 10 million unique visitors by year’s end. ‘Guess what?’ she said. ‘We moved the needle.'”
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