Categories: OLD Media Moves

TheStreet.com reports record revenue

Financial news web site TheStreet.com reported Tuesday that its third-quarter revenue increased 24 percent to a record $16.1 million, according to a short story on its site.

The story stated, “Marketing services revenue, which comprises advertising and interactive marketing services revenue, totaled $6.9 million for the third quarter of 2007. Advertising revenue totaled $4.6 million for the current quarter, and interactive marketing services revenue, derived from Promotions.com subsequent to the Aug. 2 acquisition, totaled $2.3 million.

“In response to an analyst question during a conference call, Clarke said he expects advertising revenue to accelerate during the fourth quarter, with the firm aiming to eventually grow its ad-sales staff to about 20 from around 14 currently.

“The company reported a 97% year-over-year increase in non-financial advertising revenue in the quarter. Marketing services and paid services revenue in the quarter accounted for 43% and 57% of total revenue, respectively.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.