Categories: OLD Media Moves

TheStreet.com makes an acquisition

TheStreet.com has acquired Bankers Financial Products, which owns BankingMyWay and RateWatch, and is one of the nation’s largest providers of information about banks and credit unions, according to a story on its web site. The purchase price was $25 million.

The story stated, “‘Adding BankingMyWay to our network is another step toward becoming the premier destination for multimedia content pertaining to all areas where money and life intersect,’ said Thomas J. Clarke Jr., chairman and CEO of TheStreet.com.

“Larry Starkweather, founder and president of RateWatch and BankingMyWay.com, added that joining the TheStreet.com network would draw attention to the best deals offered by RateWatch’s banking clientele in thousands of communities throughout the U.S. ‘Whether they are offering special CD rates, attractive mortgage loans or competitive auto loans, we help our consumers get the best rates, while helping our advertisers gain new customers,’ Starkweather said.

“On a conference call discussing the deal, TheStreet.com CFO Eric Ashman said this deal should help accelerate 2008 advertising growth. He added that the company intends to leverage the new infrastructure across the network of sites.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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