TheStreet to launch new website soon

Here are some comments made by interim CEO Larry Kramer of TheStreet.com during its first quarter earnings conference call:

We launched a public data version of our new flagship site, so readers and advertisers can experience this side of the future at TheStreet.com. In just a couple more weeks that site becomes reality. When you got our new site at beta.thestreet.com, you will see that we’ve created a whole new look and feel that better reflects our substantial assets, including new video graphics and content.

And we believe, we have substantially improved the quality and quantity of our news coverage. Since the return of the year, we’ve already begun to see substantially higher page view counts and visits. We expect that growth to continue. With that is coming creasing ad revenue…

Last quarter, we began to implement the OneStreet initiative to combine different newsrooms across The Deal, premium newsletters in TheStreet.com sites. We’re now deploying that initiative. We’ve expanded live coverage to over night and weekend hours, redeployed reporters by sharing their contributions across multiple products and the shift to more timely market-driven stories over the past several weeks has resulted in the significant increases in page views and visitors across our sites.

A new version of our website was launched in public beta form this month. If you go to beta.TheStreet.com, you will get the ability to experience this site before it’s rolled out permanent later this month. We expect the changes to provide a more immersive experience to increased user engagement and sharability, improved search-driven traffic and provide a much better showcase for advertising which has already begun to grow for us. The new look is modern, it’s visually stimulating and it’s responsive to the size of the devices it’s being read on, so it looks great on phones and tablets too.

Since your last call, we’ve hired an editor and four additional reporters in London to increase our news presence in the UK, which will help all of our major businesses. For TheStreet, we’re now staffing the pages of our site much earlier using London to cover the early morning portion of the day and making the site more relevant to people coming on in the U.S. in the early morning.

Read the entire transcript of the call here.