TheStreet to launch new version of website

Interim chief executive officer Larry Kramer spoke on the TheStreet.com’s fourth-quarter earnings call about the financial news site’s performance.

Here are some excerpts:

We’ve focused on growing our audience and producing more valuable content for our users and those efforts have paid off with rapidly growing page views and audience. Since arriving at TheStreet four months ago, I’ve worked with the news teams to create a version of our website, a new version of our website which we are going to launch later this month.

If you go to next TheStreet.com, you will get a sneak peak at the look and feel of the new site on all platforms. We expect these changes to provide a more immersive experience to increased user engagement and sharability, improved search and we’ll provide a much better showcase for advertising which has already begun to grow again for us.

The new look is modern and visually stimulating and it’s responsive to the size of the devices it’s being read on. So it looks great on phones and tablets too. We’ll also give Jim Cramer and its highly different kind of presence on the sites to highlight a terrific range of content and to bring people to a single place where all of Jim’s content is always up to date. We will be offering edgier writing, more personality, and some other trademarks sting that used to be part of TheStreet’s DNA.

Read the entire call transcript here.