TheStreet to add cannabis and crypto columnists

TheStreet.com CEO David Callaway made the following comments on the company’s earnings conference call earlier this week:

And we’re also laying the groundwork for bringing our trusted subscription columnist efforts to cannabis and crypto spaces very soon. One side note on that, we’ve hired a new RealMoney editor, a money editor for our subscription business, Daria Solovieva, who joined us just a few weeks ago, and she’s already off to a huge start, helping start to plan new products and talked about bringing on some new contributors.

We’re laying the groundwork for bringing these columnist efforts to the cannabis product and the crypto spaces, as I said, and you should hear more about [that] from us in the second quarter. In fact, a lot of our cannabis coverage, which has been high traffic coverage on TheStreet has been shifted over to the paid content area.

On the free side of the business, we’re finding new followers by launching a series of podcasts, particularly ones that focus on tech stocks and things such as our popular Alpha Rising series on women entrepreneurs with Tracy Byrnes. Our live blogs on tech earnings over the last few weeks brought in record numbers of concurrent readers, and we’re excited to expand those into other aspects of coverage.

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