TheStreet executives comment on second quarter results

Here are comments made by TheStreet.com CEO David Callaway during the company’s second quarter earnings call:

I’m particularly struck by our powerful list of institutional clients. I am already developing plans to serve this client base better wherever and whenever it needs and to expand more broadly into other institutional markets. The key to growing this market is the proper meld of data and quality content. Data journalism these days is one of the hottest buzz phrases and yet one of the most misunderstood concepts in the media world. We’re sitting on vast troves of data, whose capabilities to help our clients and readers we have only started to imagine.

Most of our competitors are looking for data to work with; we already have it, a huge plus. At the same time, I’ve already begun working with the news team here in New York to improve the reach and breadth of our daily markets and investing content, with a continued rapid move into mobile, our top priority. Over the coming weeks, I plan to visit every one of TheStreet’s major offices on three continents and size up how best to leverage the talent, technology and data assets we have so we can make the most of the second half of this investing year.

Here are comments by by TheStreet.com chairman Larry Kramer during the company’s second quarter earnings call:

We have begun to develop new business and revenue opportunities across the full range of our products. On the B2B side, we’re seeing those businesses start to grow new revenues for the first time. In June, we hosted the Corporate Governance Conference that Eric referenced here in New York that was both a critical and financial success, bringing major players in governance and activism together to help define best practices for companies dealing with entirely new levels of shareholder involvement. Besides generating $320,000 in revenues, we have extended its reach to new markets by the creation and publication of a fabulous multimedia e-book which captured the lessons that the conference taught us about what is really going on out there.

We’re convinced that this is the first of many conferences on this topic which we’re uniquely qualified to present because of both our editorial expertise in these areas at The Deal and TheStreet and because of the depth of data we bring to the table from BoardEx and Deal databases. We’re following up in September with our first European-based governance conference in London. On the B2C side of our business, we’re also beginning to innovate and target content to our unique audiences. At TheStreet.com, we have seen an explosion of interest for our content on mobile devices.

With the launch of our new responsive website, we have also created a much better mobile experience, with our audience up 134% on mobile platforms in just one year. We have similarly created additional advertising and sponsorship opportunities on that platform. We’re getting closer to the launch of a new app platform which we’re developing with Apple’s help, for all of our consumer products, including both advertising-based and subscription products. The new platform will closely reflect the demands of our real-time customers for more timely alerts and content and more personalized products that give users more of each of what they want.

Read the entire transcript here.