Categories: OLD Media Moves

TheStreet.com top financial site among wealthy

TheStreet.comwas the online destination of choice for well-to-do folks in October, according to the latest research from comScore Media Metrix.

A story on its website states, “TheStreet.com ranked first among financial media sites in households with annual income of more than $100,000 and first in households with a portfolio value of more than $500,000.

“The company also garnered some highly-educated clicks with its audience ranking first in having a graduate degree, and grabbed the attention of the most active traders with its audience found to be ‘most likely to make up to 10 online brokerage transactions per month.’

“These results show TheStreet’s appeal to ‘difficult-to-reach Mass Affluent demographic,’ the company said in a press release.

“‘TheStreet has an editorial team of 80 plus writers and 100 plus contributors dedicated to helping investors make timely and informed decisions to effectively manage their wealth,’ said James R. Freiman, Senior Vice President of Business Development & Strategy at TheStreet, in a statement. ‘As an invaluable resource for its affluent readers, TheStreet is an ideal opportunity for traditional and online brokerage advertisers, as well as luxury goods and services, to reach the Mass Affluent demographic.'”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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