Categories: OLD Media Moves

TheStreet.com to sponsor “Nightly Business Report”

TheStreet.com announced Wednesday that it will sponsor the public television show “Nightly Business Report” during the first quarter of the year.

The sponsorship will span 62 episodes through March 31, each featuring two 15-second funding credits at the beginning and end of the show.

“The first quarter of the new year will undoubtedly be an exciting one for the world of financial news – and what better way to stay in front of it than to support the longest-running business television program in the country?” said Elisabeth DeMarse, CEO of TheStreet, in a statement. “TheStreet is thrilled to continue offering its seamless combination of authoritative advice and latest news to Nightly Business Report’s audience.”

TheStreet’s sponsorship campaign will highlight Action Alerts Plus. the exclusive home of Jim Cramer’s multi-million dollar charitable trust portfolio, where subscribers receive alerts before each trade.

“Nightly Business Report” is co-anchored by Tyler Mathisen and Susie Gharib and produced by CNBC.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.