TheStreet.com announced Wednesday that it will sponsor the public television show “Nightly Business Report” during the first quarter of the year.
The sponsorship will span 62 episodes through March 31, each featuring two 15-second funding credits at the beginning and end of the show.
“The first quarter of the new year will undoubtedly be an exciting one for the world of financial news – and what better way to stay in front of it than to support the longest-running business television program in the country?” said Elisabeth DeMarse, CEO of TheStreet, in a statement. “TheStreet is thrilled to continue offering its seamless combination of authoritative advice and latest news to Nightly Business Report’s audience.”
TheStreet’s sponsorship campaign will highlight Action Alerts Plus. the exclusive home of Jim Cramer’s multi-million dollar charitable trust portfolio, where subscribers receive alerts before each trade.
“Nightly Business Report” is co-anchored by Tyler Mathisen and Susie Gharib and produced by CNBC.
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Is this Street.com looking for legitimacy? Or are they trying for the more mature viewer?