OLD Media Moves

TheStreet.com to sponsor “Nightly Business Report”

October 2, 2013

Posted by Chris Roush

TheStreet.com announced Wednesday that it will sponsor “Nightly Business Report” for the fourth quarter, marking the company’s second sponsorship of the program this year.

The sponsorship will span 65 episodes from Oct. 1 through Dec. 31, each featuring two 15-second funding credits at the beginning and end of the show.

“TheStreet and ‘Nightly Business Report’ have a natural synergy and a shared goal of empowering people with actionable news and information when it comes to their money and investments,” said Elisabeth DeMarse, CEO and chairman of TheStreet, in a prepared statement. “We’re excited to once again support the longest-running business television program in the country and extend TheStreet’s reach to their audience.”

Initially, TheStreet’s sponsorship campaign will highlight Dividend Stock Advisor, one of its subscription services focused on dividend stocks. TheStreet’s funding credit was produced by Houpla Inc. which also designed and implemented TheStreet’s studio and production facilities.

“Nightly Business Report,” co-anchored by Tyler Mathisen and Susie Gharib, features in-depth coverage and analysis of the biggest financial news stories of the day and access to some of the world’s top business leaders and policy makers.


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