Categories: OLD Media Moves

TheStreet.com renews sponsorship of “Nightly Business Report”

TheStreet.com has renewed its sponsorship of “Nightly Business Report” for the fourth quarter.

The sponsorship will span 66 episodes from Oct. 1 through Dec. 31, each featuring two 15-second funding credits at the beginning and end of the show.

“TheStreet has collaborated with Nightly Business Report numerous times in the past, and I am thrilled to extend our support for the award-winning show by sponsoring the final quarter of the year,” said Elisabeth DeMarse, CEO of TheStreet, in a statement. “Both TheStreet and Nightly Business Report offer consumers insight into business news to help them make smarter choices about their money, so it is a natural fit for us to offer our content to NBR’s engaged audience.”

TheStreet’s sponsorship campaign will highlight Action Alerts Plus, the exclusive home of Jim Cramer’s multi-million dollar charitable trust portfolio, where subscribers receive alerts before each trade, and Stocks Under $10, the unique investment service that alerts subscribers to undervalued stocks with growth potential.

“Nightly Business Report,” co-anchored by Tyler Mathisen and Susie Gharib, features coverage and analysis of the biggest financial news stories of the day and access to some of the world’s top business leaders and policy makers. CNBC also produces NBR’s popular “Nightly News Brief,” a short synopsis of the day’s business news events, for public television stations and supports the program’s website, NBR.com.

“Nightly Business Report” reaches 96 percent of U.S. households.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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