TheStreet.com redesigns personal finance website

TheStreet.com unveiled Wednesday the redesign of MainStreet, the company’s personal finance website.

The new MainStreet offers a contemporary look with articles displayed in continuous scroll, allowing readers to peruse content more easily. It uses a responsive web design to better reach MainStreet’s growing mobile audience.

“Many of MainStreet’s readers are coming to the site through side doors like social media, and we wanted to create a web ecosystem that would be inviting for them while continuing to engage those who are exploring our content via the homepage,” said Ross Kenneth Urken, editor in chief for MainStreet and personal finance editor for TheStreet, in a statement.

The new site will continue to feature personal finance content from Urken and MainStreet’s network of contributors, but now organizes stories into streamlined categories including autos, credit cards, retirement, mortgages, insurance and financial planning.

“We redesigned MainStreet in order to improve our user interface and adapt to how consumers are digesting news in a constant, never-ending stream,” said Elisabeth DeMarse, CEO of TheStreet, in a statement. “As digital news evolves and readers migrate to mobile, it’s imperative that we stay ahead of the curve, especially when it comes to how a website looks and feels.”