Categories: OLD Media Moves

TheStreet.com redesigns personal finance website

TheStreet.com unveiled Wednesday the redesign of MainStreet, the company’s personal finance website.

The new MainStreet offers a contemporary look with articles displayed in continuous scroll, allowing readers to peruse content more easily. It uses a responsive web design to better reach MainStreet’s growing mobile audience.

“Many of MainStreet’s readers are coming to the site through side doors like social media, and we wanted to create a web ecosystem that would be inviting for them while continuing to engage those who are exploring our content via the homepage,” said Ross Kenneth Urken, editor in chief for MainStreet and personal finance editor for TheStreet, in a statement.

The new site will continue to feature personal finance content from Urken and MainStreet’s network of contributors, but now organizes stories into streamlined categories including autos, credit cards, retirement, mortgages, insurance and financial planning.

“We redesigned MainStreet in order to improve our user interface and adapt to how consumers are digesting news in a constant, never-ending stream,” said Elisabeth DeMarse, CEO of TheStreet, in a statement. “As digital news evolves and readers migrate to mobile, it’s imperative that we stay ahead of the curve, especially when it comes to how a website looks and feels.”

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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