Media Moves

TheStreet.com plans to become the Internet business section

November 3, 2011

Posted by Chris Roush

Daryl Otte, the CEO of TheStreet.com, discussed the financial news information company’s strategy of providing its content to other media providers during the company’s earnings conference call on Wednesday.

Otte said:

TheStreet sites performed well in terms of user engagement as measured by time per visit for the quarter, ranking among the top of the leaders in our field. Engagement is an important measure of the intensity and interest with which users consume contents on a site. And our performance in this statistic shows that as we grow audience size, we are retaining quality.

Our robust traffic growth is due in part to investments we have continued to make in improving natural search discovery of our content, the rollout of our new mobile offering and expanded third party content distribution arrangements. These three sources deliver new high quality qualified users. And as a group have become an important source of audience for us in recent quarters.

Let’s turn follow our business we know that we are increasing the size of our audience via content distribution agreements to withstand some important new deals or signs in this past quarter. Among them are arrangements with a variety of horizontal news outlets including large newspaper chains, such as Gatehouse, Media Network and Freedom Communications.

These agreements when fully implemented present an opportunity for significantly expanded distribution of the company’s content putting it in front of the incremental quality audiences. Many of these arrangements were signed in conjunction with the rollout of our newly launched TheStreet Business Desk service, which is the right offering at the right time in my view for horizontal quality publishers seeking comprehensive business and market coverage for their audiences.

We ended the quarter with agreements for this service, which will bring a number of instances for the service to over 300. You will begin to see them online soon as we have built some proprietary technology to develop and manage these quite efficiently. Even after its current early stage of our build-out TheStreet Business Desk, will reach an unduplicated national business audience of scale reaching underserved audiences in high economic pockets in 2016. With the rollout of this new service TheStreet is becoming the internet business section.

Read the full transcript here.

Subscribe to TBN

Receive updates about new stories in the industry daily or weekly.

Subscribe to TBN

Receive updates about new stories in the industry.