Daryl Otte, the CEO of TheStreet.com, talked on a conference call about the financial news site’s first quarter financial results.
Otte stated, “Our strategic plan is designed to build long-term profitable growth and value on the proven and profitable business model inherent in critical media. We are applying this model against our key assets, which are TheStreet’s strong market position and brands in the finance circle, our robust editorial content and our strong advertising and subscription monetization skills.
“We are focused on generating original, top quality, timely content and monetizing the consumption of that content with diverse and robust revenue stream. We create a large volume of content, over 3,000 original articles and 500 videos a month, produced at high journalistic standards with deep domain experience and overlaid with strong publishing skills.
“We also offer an increasingly growing suite of data tool abilities and notably, just this week on our new iPad app. All of this content is produced by our professional in-house editorial team and through a select group of hand-chosen practicing professionals. This content, because of its quality and relevance, affect highly engaged users. Excellent, educated professionals have come to our content for a purpose. These users attract both endemic advertisers in the financial category and non-endemic advertisers that are attracted to the demographic characteristics of our audience and the high level of engagement they have with our sites.”
Read the entire transcript here.
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