TheStreet.com beefs up its video team

TheStreet.com announced Wednesday some new additions and appointments to the video team, which is led by Ruben Ramirez.

Mark Sugarman has joined as video creative director, while Sophie Bearman and Jeremy Jennings have joined as associate producers. Daniel Lebo has been appointed to a new role as video optimization manager. The team is responsible for producing video across the company’s brands, including TheStreet, MainStreet and The Deal.

“As TheStreetTV ramps up video production there’s a big focus on creating quality content that’s engaging to viewers no matter where they choose to watch, be it mobile, tablets or desktops. Video consumption is shifting at warp speed and we want to be at the forefront of delivering compelling content that people can engage with,” said Ramirez in a statement. “Our new team brings field experience as well as fresh insight to our ever-growing video program that will allow us to offer this to our audience.”

Sugarman was recently the lead graphic designer for MSNBC’s Ed Show. He has also worked at Fox Business Network. Prior to that, he was the lead motion graphics artist at Bloomberg TV where he spearheaded the Bloomberg on Demand program. Mark began his career in broadcast media at CNN and CNNfn primetime. He was the lead artist for both Lou Dobbs and the Paula Zahn show. Sugarman received his BS in business administration at Boston University and his MFA in graphic design and interactive media at the Pratt Institute.

Lebo was most recently a video producer at TheStreet. In his new role, Lebo will be responsible for optimizing video search on various content distribution platforms. He joined The Street in 2011 after graduating from Hofstra University with a BA in film production.

Bearman is a 2013 Magna Cum Laude graduate of Harvard University with a degree in video production. Berman chaired Harvard’s newspaper’s highly popular blog and oversaw a team of writers, videographers and photographers.

Jennings has joined The Street as an associate producer. Jennings is a 2013 graduate of Radford University. Jennings graduated with a degree in communications. During Jenning’s time at Radford he worked in the School of Communication in their campus broadcast studio.