John Koblin of the New York Observer has an extensive interview with Wall Street Journal managing editor Robert Thomson, who is readying the paper for the launch of its New York edition to compete against the New York Times.
“When we asked Mr. Thomson to describe his reader, he said, ‘If you sit on the subway and look around the carriage, there are many various types who are potential New York readers of The Wall Street Journal.’
“There are students. There are professional types. There are people in media. There are people in advertising. There are educators.
“These are the people who will shift the balance of power. These are the people who will buy a printed Wall Street Journal or a subscription online. These are the people that will make sure Rupert Murdoch’s $15 million is well spent.”
Read more here.
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