Categories: OLD Media Moves

The WSJ City approach to mobile news

Catalina Albeanu of journalism.co.uk examines WSJ City, which launched last month in London and delivers news through an iOS app.

Albeanu writes, “The team running the app includes reporters from The Journal as well as Financial News, another title in the Dow Jones family – but none had written for a mobile-only audience before taking on their roles at WSJ City.

“Editor Phillipa Leighton-Jones told Journalism.co.uk the focus on mobile came from looking at the likely audience for the project.

“‘We thought about not just the type of content we have, but also the type of readers we have, what would be the most relevant platform for them – mobile because they’re not always at their computers.

“‘Mobile is something they’ll have with them the whole day.’

“WSJ City features stories from the Journal, Market Watch, Financial News, breaking news that might affect the city of London, as well as live market data.

“The app publishes stories curated from Dow Jones titles and rewritten for mobile, but the team also produces their own reporting.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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